Augmented reality is something that is rapidly gaining momentum. But you will be amazed to know that AR has already made its path into our lives in one or another way from quite a long time ago. To ease the understanding of the term, we will start with the basic example. To make our pictures perfect on Instagram and Snapchat we usually try different filters and effects. What do these filters do? They add digital elements to our faces or surroundings and thus add fun elements to our pictures and videos.
From the above illustration, it’s evident that Augmented reality technology is already making lives smooth without being realized. As per Statista, the market for augmented reality is expected to grow at an annual rate of 10.77%, resulting in a projected market volume of US $58 bn by 2028.
AR tech has left no stone unturned to pave the way by extending its offering into diverse industries. In this blog, we will check how different industries today can adopt augmented reality into their businesses to keep them competitive by offering innovative and personalized solutions to customers. Come and join in witnessing major industries that are harnessing Augmented reality for their operations-
Manufacturing
The manufacturing sector can make the most of the AR specifically in assembling complex components by helping workers in assembling products on the production line. Instructions guide workers in each step of the assembly process to place them in sequence and the correct components to use. This technology thus enhances the quality of the assembly process. One of another applications of AR could be in quality inspection, by overlaying digital specifications onto the physical objects. This facilitates inspectors in detecting defects quickly.
Retail
The retail sector is making the most of augmented reality to improve customer interaction and enhance their shopping experience by visualizing products in real-world settings to make a confident decision. AR is utilized in virtual try-ons such as Clothing try-ons, accessories, makeup, furniture, or home decor try-ons, helping customers make more informed purchase decisions. Moreover, AR helps customers navigate large stores to locate their desired product and get additional product information.
Healthcare
Today, the use of head-mounted displays and wearables boosts the interaction between the real world and virtual objects to improve both healthcare delivery and patient experience. For instance, Surgeons can utilize AR technology in planning surgical approaches and improve the accuracy of procedures. 3D models of a patient’s anatomy can be displayed on the screen, allowing surgeons to visualize internal structures in real-time during surgery. From the patient’s side, AR can help patients better understand their medical conditions by visualizing and comprehending concepts through interactive 3D models.
Fintech
As there is more data to analyze, visualizing data helps make better investment decisions when it comes to wealth management. AR technology makes it easy to visualize mountains of data in a fraction of the time. Some companies have already integrated technology to make trading a virtual experience by having virtual reality workstations. Apart from trading and investments, AR can help in identifying fraudulent activities by sharing patterns and anomalies in financial transactions.
Oil and Gas
The oil and gas industry seems to be lagging behind other sectors in making the most of Augmented Reality (AR). Although it is being utilized for training, surveillance, and for performing maintenance. For training purposes, AR can be used to train workers on complex equipment and procedures of oil and gas, offering a realistic experience in a safe environment. For repair and maintenance, AR assists technicians by giving a visual guide to perform complex tasks easily by overlaying digital instructions onto the physical equipment. For instance, for machine repair, AR can display step by step guide on assembling or disassembling components correctly.
Final Words
The future of augmented reality is promising and acts as a transformative technology that holds the power to revolutionize diverse industries. From improving operational efficiency to enhancing customer experience, it’s redefining the way businesses operate.
Every industry is different and so are the challenges encountered. At Canopus Infosystems, our experts have an in-depth understanding of data analytics, augmented reality (AR), and their applications across different industries. We leverage this expertise to solve the unprecedented obstacles specific to your industry, ensuring tailored solutions that drive success.
3 mins read
