Some businesses, despite being well-established and generating high revenue, fail to recognize the significance of having a great website. Without a strong online presence, you never know that you may be missing out on valuable leads and potential opportunities.
Today, a website is a fundamental requirement for any business, whether it’s well-established or still in the process of establishing itself. An ideal website improves online visibility and makes it convenient for customers to find you.
But wait, what does the ideal website look like?
Let’s burst the bubble, a website should be such that it can hook users intact with the website and help them easily navigate the information or product that they are looking for. It should be visually appealing, responsive across different devices, and most importantly easy to navigate.
To achieve the optimum level of website performance, businesses must ensure their website has all the necessary parameters to help users navigate the website easily. If you are facing any challenges with your website, such as difficulty in attracting visitors or keeping them engaged, it’s time to consider redesigning your website.
Let’s witness the top reasons to consider website redesign-
Complicated and Bad Interface Design
Interface design is something that attracts users first. Irrespective of the fact that your website has great functionality and works excellently well but if users find it chaotic to navigate, then you must consider redesigning your website. It involves several elements such as bad color schemes, too many icons, an unstructured layout, and many more. Moreover, the design needs to be updated as the business grows with a growing user base. Otherwise, the bad interface can lead to an increase in bounce rates that can negatively impact your site’s performance and SEO.
Thinking to Rebrand Your Business
If you are thinking of rebranding your business, then website redesign should also be on your checklist. One of the biggest social media platforms, Facebook had rebranded as Meta due to losing brand value to Google, Microsoft, Amazon, and Apple. To create dominance in the market again, it has come up with a strategy to introduce something new for users and retain their value. They had built a new account portal known as Account Center, where the company has idealized one account for both Instagram and Facebook. Thus, businesses must consider redesigning their websites or revamping websites to ensure consistency across all brand touchpoints and maintain competitiveness.
Outdated Third-Party Tools
Businesses often integrate third-party tools to boost their website functionality. But if some of these tools visible on your website don’t match up to modern functionality standards, then you must consider upgrading them as per standards to ensure responsive web app design. Outdated tools can lead to security threats, performance issues such as slower loading times, or simply not being compatible with newer technologies or browsers. Overall, updating your website with modern tools can improve the website’s functionality.
Lacks Mobile friendliness
Today, mobile web traffic contributes to half of website traffic. As per Statista, mobile devices account for 58.67 percent of global website traffic. Thus, businesses cannot neglect to make their website mobile-friendly, as this can lead to chances for losing out the potential leads driving straight from mobile devices. It’s the business’s accountability to have clear UX across all the devices. Additionally, Google considers mobile-friendliness as one of the ranking factors in its search algorithm, and having such a website can improve your search engine rankings, leading to increased visibility and traffic.
There are lots of Errors and Bugs
There may be an unending list of technical issues that users might be facing while navigating the website. These can include broken links, missing images, the low loading speed of the website, and wrong redirection which means instead of landing visitors on the desired page, they end up getting nowhere. To overcome such challenges, there is a need to continuously review the website and test bugs. One can also consider redesigning certain pages and elements.
Final Words
The website needs to be modified over a while to offer a continuous and supreme user experience. Redesigning allows businesses to accomplish their new goals or enhance their user experience by resolving UX issues and modernizing the website’s look and feel.
If you are encountering any or more of these issues, then redesigning an existing website is the solution you must look for. We at Canopus Infosystems, backed with professional expertise, can help by offering top-notch website solutions that are tailored to your specific needs.
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